We can all write in our business, but how do you give your words more power?

How do you make people want to stop their scrolling and read more, how do you show them that you have something they need and how do you convince them that it’s worth the investment? There are some simple changes you can make to your writing to give them that special super power that helps your business.

Keep it short – I know it’s tempting to write long, sweeping sentences, but short punchy ones keep the reader way more interested.

Bin the fussy language – your business might be full of acronyms and weird and wonderful words, but will your reader know what you mean? The best way to write is like you talk – use words people will be familiar with, don’t be too corporate when you write and don’t make it too technical or confusing because people will stop reading.

Grab their attention – there are so many words out there and probably lots of other businesses doing a similar thing to you, so your words need to grab their attention. There are lots of ways you can do this – put some of your words on colourful backgrounds or pictures, use emojis or headlines to catch their eye, talk to them about why they need to know what you’re sharing, ask a question they want to answer. Your words need to be powerful enough to stand out from the crowd and make them want to stop scrolling or searching and read more of what you have to say.

Solve a problem – you can use the best words, but unless people know what you do in your business and how it can solve their problem then they can’t buy from you. At the end of the day, you want people to say yes to the products or services that you have for sale. If you’re not talking about them and how they can help, then people can’t spend money with you. You have to sell!

Paint a picture – your followers already have a thing that they are looking for a solution for. Your words are there to remind them of the problems this thing is causing them and showing them that your product is the solution, but what would that solution do for them? How would it help them, make them feel, change things? The more of a picture you can paint about how good things will be after they have invested in you and your business, the more people want to say yes.

Do you tell them what to do? – Now you might think ‘no, of course not’ but you should be. You need a Call to Action. What step do you want them to take next? Do you want them to get in touch, call you for more details, head over to your website to find out more, click the button to get the discount you’re offering or put the product in their basket. Your words need direction. Not all the time, because that would be rude, but some of your copy needs to point them in the direction you want them to go. Don’t assume that they will just look around your business or know what to do next. Your words needs to show them.


Remember, everything in your business is based on your words. Finding the right message and getting your words right will have a massive, positive impact on your business so what can you do to give those words the power they need to connect with clients and sell what you do?


Sarah Baker


Need a helping hand to power up?

Do you need a helping hand with those words?

If you’ve ready this and thought, YES, I WANT MORE then let’s get started on helping you make that happen.

Firstly, pop over to the Word Shop by clicking below and decide what you’d like me to help with first – social media, your website, selling your skills and products or even a mix of them all.

Then we chat and I write, freeing you up to get on with all that other lovely stuff your business needs from you.

If you have questions before you decide then please get in touch and let’s chat.