by Sarah | Jul 8, 2021 | Copy that sells, word advice
1. No clear audience from the get go. 2. Too many words. 3. Too few words. 4. No way to keep them interested and reading. 5. No calls to action (or not enough of them). Writing a sales page is a big deal. It’s the thing that convinces people to spend money on...
by Sarah | Jan 11, 2021 | word advice
Lockdown 3.0 and we’re all juggling more than we’re used to. How do you create killer content, connect with your audience, and sell what you do, all while homeschooling? Does something have to give? Do you have to park making money and helping your...
by Sarah | Oct 20, 2020 | word advice
The online world has become even noisier in a COVID-19 world, as lots of businesses try to connect with customers in a virtual way. You might have noticed more competition, more people selling what they do online and it becoming increasing harder to attract customers...
by Sarah | Sep 9, 2020 | word advice
Not everyone has the time or the inclination to read every word we write (rude I know,😉 but it’s true!), so what can we do to get our point across to the time poor, the skim readers or the tell me what I need to know now or else I’m scrolling past people?...
by Sarah | Aug 6, 2020 | word advice
In order to have a successful business you have to sell something otherwise, it’s not a business. Selling is hard work, maybe it’s not going to plan, maybe you’ve talked about it and no one has bought. Have you launched something but it’s...
by Sarah | Jul 21, 2020 | word advice
If you think of your website like a shop for your business, then your home page is the shop window. Your home page is often the first place people land when they come across your website and the place where they decide if they want to hang around to find out more or...
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