Five things that make a sales page suck

Five things that make a sales page suck

1. No clear audience from the get go. 2. Too many words. 3. Too few words. 4. No way to keep them interested and reading. 5. No calls to action (or not enough of them).   Writing a sales page is a big deal. It’s the thing that convinces people to spend money on...
3 ways to make sure your message is getting heard

3 ways to make sure your message is getting heard

The online world has become even noisier in a COVID-19 world, as lots of businesses try to connect with customers in a virtual way. You might have noticed more competition, more people selling what they do online and it becoming increasing harder to attract customers...
How to make people want to read your message

How to make people want to read your message

Not everyone has the time or the inclination to read every word we write (rude I know,😉  but it’s true!), so what can we do to get our point across to the time poor, the skim readers or the tell me what I need to know now or else I’m scrolling past people?...
Why do you suck at selling?

Why do you suck at selling?

In order to have a successful business you have to sell something otherwise, it’s not a business. Selling is hard work, maybe it’s not going to plan, maybe you’ve talked about it and no one has bought. Have you launched something but it’s...
How to make your home page copy work

How to make your home page copy work

If you think of your website like a shop for your business, then your home page is the shop window. Your home page is often the first place people land when they come across your website and the place where they decide if they want to hang around to find out more or...