How to hook your audience

How to hook your audience

Have you ever written something that you thought was dog’s dangly bits, only to have no one read it? You’ve spent hours crafting the perfect email and hardly anyone opens it. You put time and effort into your website, but your bounce rate is way higher...
Ways to check your copy is working

Ways to check your copy is working

You’re writing copy and sending it out into the world in your marketing, but how do you know it’s working? Here is a quick guide to the five main marketing areas you might want to keep an eye on and some ways to check if your copy is doing its job of...
How to write copy that sells

How to write copy that sells

You want to write words that help you sell. Whether it’s social media posts, emails for your launch, or a sales page on your website, but how do you know that your copy will help you sell? Writing copy is an art form. It’s not something you can just throw...