3 ways to make sure your message is getting heard

The online world has become even noisier in a COVID-19 world, as lots of businesses try to connect with customers in a virtual way. You might have noticed more competition, more people selling what they do online and it becoming increasing harder to...

How to make people want to read your message

Not everyone has the time or the inclination to read every word we write (rude I know,😉  but it's true!), so what can we do to get our point across to the time poor, the skim readers or the tell me what I need to know now or else I'm scrolling past people?...

Why do you suck at selling?

In order to have a successful business you have to sell something otherwise, it's not a business. Selling is hard work, maybe it's not going to plan, maybe you've talked about it and no one has bought. Have you launched something but it's simply flopped?...

How to make your home page copy work

If you think of your website like a shop for your business, then your home page is the shop window. Your home page is often the first place people land when they come across your website and the place where they decide if they want to hang around to find...

Tips to write an About Me page that connects

If there are lots of businesses out there or lots of noise in the online world, how do you stand out and get people to choose your business? By selling YOU. Showing up as you is so important in creating a successful business and one place to stand out and...

Hints, tips and hacks I use with my clients

I love words and writing, but I know not everyone feels the same, so here are some hints, tips and tricks that might help you find it easier to write the words that work. 1️⃣ Know who you're talking to This is probably the MOST important tip; if you don't...

How to power up your words

We can all write in our business, but how do you give your words more power? How do you make people want to stop their scrolling and read more, how do you show them that you have something they need and how do you convince them that it's worth the...

Are you too reliant on social media?

It's easy to focus all your marketing on Facebook. I mean, it's simple to set up your Facebook page, you can market for free, you have the potential to connect with loads of new clients and customers but, are you too reliant on it and how can focusing on...

Pretty memes get you nowt

I'm a Northern girl and here we talk about getting nowt - nothing; and it's something to remember when you're posting on social media. Yes, a pretty meme might get you lots of likes, sharing an article from an 'expert' might improve your reach, but really those sorts...

What if you want more in your business?

It's ok to want more in your business - it doesn't make you greedy or selfish. It means you want to create a business you love, that supports you financially and that allows you to build that work-life balance you crave. Getting me to write for you isn't...