The difference good copy can make

We all write words everyday, so why would you need a copy writer? How can words transform your business? What difference does good copy actually make?   Can I show you? Meh Copy Hi I'm Ella and I'm a coach. I can help you release your blocks, free yourself...

How to hook your audience

Have you ever written something that you thought was dog's dangly bits, only to have no one read it? You've spent hours crafting the perfect email and hardly anyone opens it. You put time and effort into your website, but your bounce rate is way higher...

Ways to check your copy is working

You're writing copy and sending it out into the world in your marketing, but how do you know it's working? Here is a quick guide to the five main marketing areas you might want to keep an eye on and some ways to check if your copy is doing its job of...

How to write copy that sells

You want to write words that help you sell. Whether it's social media posts, emails for your launch, or a sales page on your website, but how do you know that your copy will help you sell? Writing copy is an art form. It's not something you can just throw...

How to write compelling website copy

Your website looks lovely, but it's not doing its job - why? Is it because you're not using the right words to grab people's attention? Here's a guide on how to write compelling website copy. Here are 6 ways to transform your copy and how well it works in...

3 ways to make sure your message is getting heard

The online world has become even noisier in a COVID-19 world, as lots of businesses try to connect with customers in a virtual way. You might have noticed more competition, more people selling what they do online and it becoming increasing harder to...

How to make people want to read your message

Not everyone has the time or the inclination to read every word we write (rude I know,😉  but it's true!), so what can we do to get our point across to the time poor, the skim readers or the tell me what I need to know now or else I'm scrolling past people?...

Why do you suck at selling?

In order to have a successful business you have to sell something otherwise, it's not a business. Selling is hard work, maybe it's not going to plan, maybe you've talked about it and no one has bought. Have you launched something but it's simply flopped?...

How to make your home page copy work

If you think of your website like a shop for your business, then your home page is the shop window. Your home page is often the first place people land when they come across your website and the place where they decide if they want to hang around to find...