The biggest copy fails
What are the copy fails you want to avoid at all cost? I look at a lot of copy. In fact, I'm slightly obsessed, so I've seen some amazing examples, but I've also seen a lot of copy fails. Everyone can write - even if you think you're pants or hate the...
Time is finite – use it where is has the most impact
There are only so many hours in the day and so many of those you want to spend working. Building a successful business is less about working more and more about working on the things with the most impact. How much time did you spend in Canva making those...
Can you really write a business book?
Have you ever thought 'I could write a book'? Apparently, most of us, at one time or another, think about writing a book, but very few of us actually start or ever finish that book. It's such a waste. Think of all those untold stories and great ideas that...
How to sell without social media
Is it time to think about how to sell without social media? Have you noticed the move away from social media at the moment? Well-known people are quitting, there are courses on how to sell without using social and being seen on your platform, and getting...
Five things that make a sales page suck
1. No clear audience from the get go. 2. Too many words. 3. Too few words. 4. No way to keep them interested and reading. 5. No calls to action (or not enough of them). Writing a sales page is a big deal. It's the thing that convinces people to spend...
Is your copy too clever?
Is your copy too clever? Are you dancing around with wonderfully evocative language, are you painting elaborate pictures, are you using buzz words no one understands? Yes, your words are powerful and you can do beautiful things with them, but your clever...
The difference good copy can make
We all write words everyday, so why would you need a copy writer? How can words transform your business? What difference does good copy actually make? Can I show you? Meh Copy Hi I'm Ella and I'm a coach. I can help you release your blocks, free yourself...
How to hook your audience
Have you ever written something that you thought was dog's dangly bits, only to have no one read it? You've spent hours crafting the perfect email and hardly anyone opens it. You put time and effort into your website, but your bounce rate is way higher...
Ways to check your copy is working
You're writing copy and sending it out into the world in your marketing, but how do you know it's working? Here is a quick guide to the five main marketing areas you might want to keep an eye on and some ways to check if your copy is doing its job of...
How to write copy that sells
You want to write words that help you sell. Whether it's social media posts, emails for your launch, or a sales page on your website, but how do you know that your copy will help you sell? Writing copy is an art form. It's not something you can just throw...