Why do your words really matter?

Why do your words really matter?

I talk a lot about how important words are and why you need to use the right ones in your marketing, but why are they really so important and how can they help you build the business of your dreams? They help you communicate You can’t talk to everyone about...
When should you outsource your writing?

When should you outsource your writing?

You want to have more time. You know deep down that you need a helping hand (or a clone of yourself to take on half the workload). You know how long your to do list is and what exactly needs to be done, but when is it time to outsource your writing? Lovely business...